CRM Manager (f/m/d*)

IN SHORT

We at Wunderflats believe that freedom of movement inspires people to do great things.

Our vision is to become Europe’s most customer-centric housing company where you can simply rent homes online. Imagine if you could move anywhere in Europe without having to worry about finding an apartment: Together we want to turn this into reality and shape the future of housing!

In order to continue the healthy growth of our company, we are looking for a highly driven, experienced, and motivated CRM Manager (f/m/d*) to join our Marketing team. You will fully own our CRM strategy, being responsible for campaign management, analytics, and user segmentation.

The role will consist of strategy, optimization, and working cross-functionally with our data, creative, and the wider marketing team to understand the customer experience across all channels and drive our business growth and customer retention.

This is a permanent role on a full-time basis, with an option for remote working (+/- 1hs from our Berlin Headquarters).

YOUR MISSION

• You fully own the end-to-end process of planning, executing, optimising, and reporting
• You run, manage and optimise A/B and multivariate tests
• You work with Analytics and Data Science to identify opportunities, size, and prioritise
• You understand both tenant and landlord behaviour to identify relevant insights and translate them into meaningful customer experiences
• You ensure campaign delivery is compliant and meets regulatory requirements.
• You own execution of all email marketing to current customers and new prospects
• You ensure communications meet quality, branding, voice, and content guidelines
• You oversee and support the day to day production of BAU email communications

YOUR PROFILE

• You have a minimum of 5 years of experience in CRM campaign creation, workflow, and execution
• You are a creative and empathetic thinker. You care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences and consistently adds value
• You own strong written and oral communication skills

You are data-driven with solid working knowledge in Google Analytics and large data sets

• You have experience with data visualisation tools such as Metabase, Looker, Tableau or Sisense
• You have a working knowledge of HTML/CSS
• You are fluent in English, fluency in German is a plus
• An interest in AI and machine learning would be an advantage

OUR PITCH

• Take up an important strategic role and act as a key driver for the future development of one of Europe’s fastest-growing Proptechs
• A kick-ass Marketing team to support you right from the start
• Happy candidates and an extraordinary employee experience - check our Kununu score
• An attractive and competitive compensation package
• Flexible and family-friendly working hours and maximum home office flexibility
• Office right at Alexanderplatz
• MacBook, external screen, and keyboard - hardware matters
• Team- and Company Events, Yoga Lessons, Table Soccer, Cereals, coffee, fruits, and beer (all in line with current official regulations)

*At Wunderflats we value the diversity of our team and respect all differences in people, seen and unseen. We are committed to equal opportunities without discrimination.