Digital Performance Marketing Specialist

ZEUS Hotels & Resorts is looking for a Digital Performance Marketing Specialist to join our Marketing team and contribute to the digital growth and commercial performance of our hotel portfolio.

If you have 3-5 years of experience in digital marketing and paid media, enjoy working with data, campaigns and performance, and want to grow your career within hospitality, we would love to hear from you.

About the Role

As a Digital Performance Marketing Specialist, you will support the planning, execution and optimisation of paid digital campaigns across Google Ads, Meta Ads, TikTok Ads and other relevant platforms.

Working closely with Marketing, Revenue Management and E-commerce, you will contribute to increasing brand visibility, qualified website traffic, direct bookings and digital revenue across multiple hotels, destinations and source markets.

What You’ll Do

• Manage and optimise paid campaigns across Google Ads, Meta Ads, TikTok Ads and other relevant platforms, including Search, Performance Max, Display, YouTube, remarketing and paid social.
• Monitor campaign performance across key metrics such as ROAS, CPA, CPC, CTR, conversion rate, cost per booking and revenue contribution, identifying opportunities for continuous optimisation.
• Support campaign planning, budget allocation and performance priorities across properties, markets and commercial objectives.
• Develop and optimise audience targeting, segmentation, remarketing and A/B testing across campaigns, creatives and landing pages.
• Ensure effective campaign measurement and conversion tracking through GA4, Google Tag Manager, pixels and other relevant tracking technologies.
• Analyse campaign and market data, translating performance insights into clear recommendations and reporting.
• Work closely with Revenue Management and E-commerce to align digital investment with demand patterns, commercial priorities and direct booking objectives.
• Collaborate with internal teams and external partners while staying current with developments in digital advertising, measurement and performance marketing.

Your Uniqueness is Welcome

We value professionals who combine analytical thinking with digital curiosity and commercial awareness. If you enjoy turning data into action, testing new approaches and continuously improving performance, you will find the opportunity to make a measurable impact across our portfolio.

We’re Looking for Someone Who

• Has 3-5 years of professional experience in Digital Marketing, Paid Media, Performance Marketing or a similar role.
• Has hands-on experience with Google Ads and Meta Ads, with exposure to TikTok Ads or other paid social platforms.
• Has strong working knowledge of GA4, Google Tag Manager, conversion tracking and campaign measurement.
• Understands performance marketing metrics, customer journeys, conversion funnels, attribution and audience targeting.
• Is confident working with Excel and/or Google Sheets; experience with reporting tools such as Looker Studio is an advantage.
• Has a basic understanding of SEO, SEM, landing page optimisation and website performance.
• Is analytical, organised and comfortable managing multiple campaigns and priorities.
• Communicates effectively in Greek and English and works well across teams.
• Brings a proactive, collaborative and results-oriented mindset.

Experience in hospitality, travel, tourism, e-commerce or multi-property environments, as well as familiarity with booking engines, direct booking strategies and international campaigns, will be considered an advantage.

Benefits

Why Join ZEUS?

• Work across a growing portfolio of hotels, resorts, destinations and international markets.
• Gain hands-on exposure to multiple brands, digital channels and commercial objectives.
• Collaborate closely with Marketing, Revenue Management and E-commerce teams.
• Contribute directly to digital revenue growth and direct booking performance.
• Develop your expertise and career within a dynamic hospitality environment.

Ready to join our Community?

Join ZEUS Hotels & Resorts and contribute to the next stage of our digital growth.