Marketing Lead

At Gridcog, we're on a mission to accelerate investment in the clean energy transition. We're a SaaS start-up of energy nerds building the best project modelling software around, used on everything from co-located solar and storage to microgrids and EV fleets.

Our clients, many of the world's leading Developers, IPPs, Consultants and Energy Users, are putting hundreds of millions into the transition, and we help them direct that money into the right projects: the ones that make both commercial and environmental sense.

The role

We're looking for a Marketing Lead to join our team. Maybe you've been the number 2 to a strong marketing leader, or owned parts of the function, and now you're ready to step up and lead marketing as a whole. Either way, you're a brilliant marketer who still loves doing the work.

You won't be building from scratch. We've built a strong brand in the UK and Australia through thought leadership, and you'll lead a small team consisting of our Marketing Manager - Content & Events (plus their Brand & Content Executive) and our Growth Marketing Manager. Your job is to take what we've built and make it bigger, bolder and more commercial as we scale into Europe.

Bolder is the important bit. Energy marketing tends to be boring but that's not us, and it's not our vision. We don't want the playbook you ran at your last company; we're looking for someone who'll try something different. But this freedom also comes with accountability - you'll own marketing's results, from qualified leads to the pipeline sales close. You’ll take risks, measure everything, and change course fast when something isn't working.

How the role works

This is a player-coach role. Expect to spend a large portion of your time doing the work yourself: writing, briefing, editing, building campaigns and shipping, alongside developing your team and setting direction. We do things in-house rather than through agencies, and use AI to punch above our weight.

You'll report to our CCO, who will back you, coach you and expect you to challenge them and the wider Exec, with the judgement to know when to push and when to commit.

We also work together in our London hub three days a week.

What you'll do

• Own Gridcog's global marketing strategy, plan, budget and performance, with a focus on generating qualified top-of-funnel leads for sales.
• Make our brand distinctive and consistent. We've been liberal with our brand guidelines to date and want to tighten them up.
• Own positioning and messaging: articulating how we're different and better than the alternatives, how we launch new product capabilities and how we take our product into new markets.
• Take the brand we've built in the UK and Australia into Europe, working with our commercial teams in Berlin and Madrid.
• Turn our website into an impactful marketing and lead generation asset.
• Support your team to make our content, events, thought leadership and growth engine (paid, SEO and conversion) sharper and more commercial, using our data, modelling and customer logos to make the case.
• Help the thought leaders inside Gridcog get heard.
• Work closely with sales to align campaigns, events and content with target accounts and revenue priorities.

To be successful in this role you'll have

• Solid B2B marketing experience, ideally in early-stage SaaS, including time as a senior manager or number 2 where you owned major parts of the function, or standout results in an agency environment.
• Demonstrated success building lead generation that sales teams actually value.
• A commercial mindset: you know your numbers inside out, and you use them to decide what to double down on and what to drop.
• Multi-channel experience and an appetite for trialling new things. You take smart risks: when something doesn't land, you learn from it and adapt.
• Excellent creative judgement and the ability to turn complex technical ideas into bold, credible marketing. We'd love to see examples!
• Some experience managing people, and a real interest in developing a team.
• An AI-native way of working: you use AI tools every day to do more with less, and you know when to override them.

Bonus points if you have

• Experience in energy or another complex technical market.
• Experience counter-positioning a challenger brand against larger or better-funded competitors.
• Experience owning a martech stack (CRM, analytics, data).
• Fluency in a second European language.

Benefits

• Competitive remuneration package aligned with experience and skills, plus equity: everyone at Gridcog gets a stake in the company.
• Opportunity to work as part of our social London, Berlin or Madrid based teams with flexible working arrangements.
• Be part of a high-performing team that values innovation and creative problem-solving.
• Contribute to the decarbonisation of the world's energy system.
• Support for ongoing professional and personal development.
• An annual all company retreat; our previous retreats were in Bali and Bintan Island.

Diversity and Inclusion

We are committed to building a diverse and inclusive team at Gridcog and welcome applicants from all backgrounds. If you're excited about this role but your experience doesn't line up perfectly with every requirement, especially if this would be your first time leading a function, apply anyway. You might be exactly who we're looking for!