Marketing and Communications Coordinator

Supervisor: Director of Development

Location: Senior Neighbors Central Office, 678 Front Ave NW, Suite 205, Grand Rapids, MI 49504

Position Summary

The Marketing and Communications Coordinator works closely with the Director of Development to strengthen Senior Neighbors’ brand presence, donor engagement, and community outreach. This role is responsible for planning and executing marketing strategies, managing digital and print communications, and supporting fundraising initiatives through creative campaigns, storytelling, and events.

The coordinator runs the organization’s website, email marketing, social media accounts, monthly print newsletter, and design templates day to day, and directs the development intern’s communications work. The ideal candidate writes clearly, designs well, keeps many pieces moving on a calendar, and documents how the work gets done so it can be shared.

Essential Duties and Responsibilities include the following. *Other duties as assigned.

• Marketing Strategy & Brand Management
• Develop and implement integrated marketing strategies to promote Senior Neighbors’ programs, events, and fundraising campaigns.
• Ensure consistent brand messaging across all platforms, including print, digital, and social media.
• Create and manage content calendars for marketing campaigns and donor communications.
• Maintain the brand guide and the Canva Brand Kit, and provide templates and design support for program flyers, signage, and other departments’ pieces.
• Event Marketing & Promotion
• Lead marketing efforts for major events such as luncheons, galas, and community outreach programs.
• Design promotional materials and manage event-related advertising, sponsorship recognition, and media outreach, including the printed program, screens, and signage for the 16 Over 60 Awards Gala and the Meet Your Neighbors luncheon.
• Collaborate with vendors and partners to maximize event visibility and engagement.
• Digital & Print Communications
• Manage the organization’s communications plan and calendar, including the monthly email newsletter (Klaviyo), the annual report, and social media.
• Produce the monthly print newsletter for the senior centers (about twenty-two pages): collect content from the center coordinators, lay out the issue in Canva templates, proof it, and deliver files to the printer on schedule.
• Maintain the organization’s website (WordPress): page and calendar updates, Stories & News posts, event pages, forms, and the supporters and careers pages.
• Create visually appealing marketing materials using Canva or Adobe Creative Suite.
• Oversee direct mail campaigns, including end-of-year appeals and impact reports, ensuring strategic alignment and timely delivery.
• Social Media & Online Presence
• Develop and execute social media strategies to increase engagement and reach.
• Monitor analytics and adjust strategies to optimize performance.
• Collect and tell participant stories and photos with consent, following the organization’s Storytelling with Dignity guidelines.
• Manage the Google Ad Grant, directly or as liaison to the agency that runs it, and keep it compliant.
• Data & Reporting
• Maintain accurate email lists, segments, and marketing data in Klaviyo and the organization’s other communications platforms.
• Generate reports and analyze marketing performance to inform future strategies.
• Administrative & Collaborative Support
• Support donor stewardship with content for thank-you and impact communications, and recognize sponsors across print, digital, and event channels.
• Participate in development and marketing meetings, providing insights and recommendations for continuous improvement.
• Direct the development intern’s communications work day to day.
• Document recurring processes (newsletter production, email campaigns, website updates, social media scheduling) in written procedures, and keep a second staff member able to access each communications platform.

Equal Employment Opportunity Statement

Senior Neighbors is an equal opportunity employer.

• Committed to promoting diversity, inclusion, and a racism-free culture in the workplace and our community.
• Committed to offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability, please contact us.
• Provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or genetics in accordance with applicable federal, state, and local laws.

*Other duties - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Education / Experience

• Bachelor’s Degree or equivalent combination of education and experience in Marketing, Communications, or related field.
• Experience in marketing, communications, or event promotion; non-profit experience preferred.
• Experience supporting fundraising or donor communications preferred.

Competencies

• Advanced written and verbal communication skills with attention to detail.
• Strong graphic design skills using Canva and/or Adobe Creative Suite.
• Proficiency in social media platforms and analytics tools.
• Experience with an email marketing platform (Klaviyo or similar) and a website content management system (WordPress or similar).
• Experience producing print pieces with an outside printer; basic photography and short video for social media.
• Advanced skills in Microsoft Office suite and remote collaboration tools (Zoom, Teams).
• Ability to set and achieve goals, manage multiple projects, and meet deadlines.
• Positive attitude, excellent organizational skills, and ability to maintain confidentiality.

Special Licensing

• None required.

Expected Hours of Work

• Standard office hours are M-F 8:00 am-4:30 pm.
• Periodic off-site meetings and evening events required.

Physical Demands / Work Environment

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 25 pounds at a time.
• Occasional travel to complete duties and responsibilities.
• Must have a satisfactory driving record and access to private transportation that meets state insurance requirements and vehicle safety standards to use on agency business.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance AD&D Insurance
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Paid Holidays
• Employee Assistance Center