Creative Strategist & Producer - Consumer

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.

The opportunity

Great creative starts with a sharp idea, and the earlier it arrives, the better the work gets. As our Creative Strategist & Producer, you bring ideas in at the start of a campaign and you can also make them. Up to half the role is writing complete, concept-led briefs for paid static and motion, and sometimes organic and social, then briefing them into our creatives and designers. The other half is making work yourself, in whatever format you’re strongest at.

You also help Product Marketing and Performance Marketing write stronger briefs of their own.

This role is for a proactive self-starter. Nobody will hand you the idea: you go and find it, pitch it and get it made.

You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is an individual contributor role with no direct reports. You work daily with Product Marketing and Performance Marketing, who bring deep knowledge of the product and the media channels, and with the creatives who bring your briefs to life.

• Spot opportunities in culture every day. Watch pop culture, trends, competitors, comments and performance data, and turn what you find into ideas we ship the same week. Stay close to financial markets and to Kraken’s audience.
• Write complete, concept-led briefs for paid static and motion, built with Product Marketing and Performance Marketing, and brief them into the performance creatives and designers.
• Help Product Marketing and Performance Marketing managers sharpen their own briefs, bringing the concept, the hook and the cultural angle to the start of the process.
• Pitch original concepts for paid and social before anyone asks, so ideas reach the team already sharp.
• Make your own content for paid and organic. The format is open: you could be a meme machine, an AI video specialist, someone who performs to camera, or something we haven’t thought of. What matters is that it feels native to the feed and ships fast.
• Use performance data and social listening as creative input, and get more distinct angles into tests each month.Performance Marketing owns test design and readouts; you own the creative response.
• React inside the news cycle. You spot the moment, and you brief it or make it yourself.
• Partner with Product Marketing and compliance to get work approved without losing the idea.
• Keep your briefs and files clean enough for other people to build on.

What you bring

• 5+ years in creative strategy, social, content or performance creative at a high-volume in-house team, brand or agency, ideally in fintech, crypto, gaming or another regulated category.
• A portfolio submitted with your application. Include two or three concept-led briefs or concept decks, with what shipped and how it performed where you’re able to share it, plus work you made yourself in the formats that are your strength. Include one idea you spotted in culture or data and took to market, with a short note on what the results told you and what you changed.
• A proactive, self-starting way of working. You find the idea, pitch it and drive it to be shipped without waiting to be asked, and you’re comfortable owning your workflow with light direction.
• Pop-culture fluency and a chronically online persona, with comedic instinct and a sense for what’s about to feel dated.
• A performance marketer’s grip on what a good brief needs: a clear objective, audience, hook, platform, format and set of constraints, and the ability to coach others toward it.
• A creative superpower you can execute on alone, with shipped work to show for it.
• Platform-native instincts across Meta, TikTok, YouTube, Reddit and X. You can explain why the same idea needs a different build on each one.
• Fluency in the metrics creative moves, and the habit of using performance data and social listening as inputs to ideas.
• A solid copywriting instinct. Plain language, value first, no hype and no jargon.
• Comfort working inside regulatory constraints, with concepts that survive risk warnings and market-specific requirements.
• Speed without sloppiness. Comfortable with fast turnarounds, several review rounds and late changes.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Compensation: $83.4K – $166.8K

• Offers Equity
• Offers Bonus